The Art And Science Of Pure Flower And Plant Essences
- About Aveda
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Aveda manufactures skin and body care, cosmetics, perfume (internally called “pure-fume”), hair color, and hair care products, and trains students in cosmetology, massage, and esthiology at the Aveda Institutes.
Discover the latest beauty and fashion trends, exclusively from the professionals at Aveda. Get hair styling tips, wellness advice, makeup trends and more.
FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH
WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET
AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY,
NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER
Shop by category
→ Hair Care
Botanical repair™ strengthening shampoo
Marie Claire Prix D’Excellence Award Winner for 2021
Strengthens & repairs damaged hair with our silicone free shampoo that luxuriously cleanses, gently removing excess sebum, product build-up and pollution.
95% of women say their hair looked instantly healthier.*
•Gently cleanses and helps strengthen and repair from the inside out, improving the condition of damaged hair**; with plant-derived technologies
•Builds bonds to improve hair strength**
•Gently removes excess sebum, product build-up and pollution, which can damage hair
•For all hair types and textures
•94% naturally derived†
•Silicone & Sulfate-cleanser free
•Safe for color treated and chemically processed hair
•Vegan, Cruelty Free
Aveda’s own pure-fume™ aroma with certified organic ylang-ylang, rose and marjoram and other pure flower and plant essences.
*Consumer testing on 127 women after using the shampoo and conditioner once.
**When used with the botanical repair™ strengthening conditioner.
†From plants, non-petroleum minerals or water, using ISO standard.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
Air control™ light hold hair spray
→ Skin Care
Botanical kinetics™ hydrating lotion
Nurturing your skin comes naturally with this quick-absorbing lotion—containing emollients derived from coconut, jojoba and other naturally derived ingredients—that replenishes moisture with a gentle touch.
• leaves skin feeling moisture-refreshed
• for all skin types
→ Make Up
Feed my lips™ pure nourish-mint™ lipstick
95% naturally derived*, long-wearing lipstick with nourishing certified organic cupuaçu fruit butter, botanical oils and our signature certified organic peppermint, vanilla and ginger aroma-flavor. Choose from shades in a satin finish created to complement your hair color.
Key Claims and Benefits:
-A balanced blend of botanical waxes help deliver long-wearing benefits for color that lasts all day. Stays true for 8 hours and does not feather.
-Certified organic cupuaçu fruit butter helps nourish and moisturize for beautifully soft lips
-A blend of botanical oils, including certified organic kukui, jojoba and sunflower help smooth lips
-95% naturally derived* formula provides rich color, full of depth and dimension