It’s been reported that over 33-34% of pages have missing meta descriptions which is a huge missed opportunity – don’t let your site be one of them. • In Google Search Console Coverage report, look at the valid vs. error vs. excluded pages. Pay attention to errors like “Submitted URL not found (404)”, “Duplicate without user-selected canonical”, or “Alternate page with proper canonical tag”. These clues tell you if Google is encountering duplicate content and choosing another URL as canonical, or if pages you intended to have indexed aren’t being indexed. After you hit “Compare,” the tool will compare the sets of keywords the analyzed domains are ranking for. In the next two steps, we’ll take a look at how to get the most out of your competitors’ keywords and backlink data.
It involved a home services company that suddenly saw its organic traffic tank. From disavowing harmful backlinks to refining content strategies, these insights offer a roadmap to recovery. If your site has taken a hit, this guide will help you navigate the process and restore your online visibility. Recovering from an SEO penalty can feel like an uphill battle, but with the right approach, it’s entirely possible to regain lost rankings. Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal.
In most cases, improvements to your site’s speed require your in-house or agency’s development team. For instance, an SEO audit reviews the title tags of your webpages, which relates to content marketing. For a quick refresher, title tags serve as the title of your webpage in search results. In the example below, you can see the title tags, like “Pellet Stoves – Mobile Home Repair,” outlined in yellow. If you’re looking to save money by only auditing a few of your webpages, don’t. An audit like that only provides your business with a partial view into your SEO strengths and weaknesses.
When the audit is done, you’ll get to a dashboard that displays your “Site Health” score. Work with a developer to resolve major issues causing delays. If you get your score to the mid-80s, then you’re usually in great shape. I’ve not seen noticeable SEO gains from pushing scores much higher than that. If you’re using WordPress, most themes are mobile-optimized by default.
Improving B2C & B2B user journeys through query intent and optimising internal page signals.
While SEO clients often hesitate about changing visible content, they usually feel comfortable adding structured data because it’s invisible to website visitors. Schema Markup (or structured data) explicitly defines your content’s meaning, which helps Google easily understand the main topic and context of your pages. But for huge websites – especially those with millions of URLs or daily-changing content – crawl budget becomes critical (as Google confirms in its crawl budget documentation). No matter what you hear or read on the internet, most websites don’t need to stress about crawl budget at all. Google typically handles crawling efficiently for smaller websites. I’ve audited many sites whose SEO was failing because key JavaScript-loaded content wasn’t visible to Google.
Check Mobile Page Experience
- Here are features and pricing information on some of the most valuable resources available.
- It will then scan your entire website to collect the URLs of each page.
- These include the number of resources on the website, as well as how valuable Google deems your indexable pages to be.
- This is where optimized calls-to-action (CTAs), marketing offers, and landing pages play a major role in the performance of your website.
- Beyond implementing HTTPS, there are a couple of areas you want to check if your site experiences problems.
Again, WP Sheet Editor can speed up the process if you use WordPress (more on that in a moment). If page A links to page B multiple times, then Google will only take into account the anchor text from the first link. But we also have a number of pages that are completely missing meta descriptions. Once the crawl is complete, you’ll get an overall optimization score, along with subscores for “Tech.
Meta descriptions provide a concise overview of the content on a web page and can influence click-through rates SEO Anomaly (CTR) by giving search engines and users more context about your content. Title tags are an essential component of on-page SEO, as they help search engines understand the content of a page and how it is relevant to a user’s search query. Few things are more frustrating to your users than landing on a 404 Error page. This is why it’s crucial to look out for such errors during an SEO audit and fix the broken links that caused them.
For this, I find it useful to sketch out the flow of a website so I can see what’s important and what isn’t. It checks every page on your website for over a hundred predetermined SEO issues. Now, I run a pretty tight ship with the blog, and this was admittedly only a minor issue. But I see many businesses, big and small, with more severe problems.
To get started, create a project in the tool and configure the audit. I once took over an SEO project where the client was confused about why none of their pages were ranking. After a quick audit, I discovered their developer had pushed a sitewide “noindex” tag to production by mistake.