Such a snapshot is invaluable for SEO professionals and content creators looking to assess and optimize web pages for search engine visibility quickly. Another notable feature of Clearscope is its reports, which provide real-time feedback that can assist in crafting search engine-friendly and relevant content. This feature is especially useful for content creators and marketers who need to optimize their content quickly and accurately.

seo tools

The platform’s functionality covers the entire content lifecycle, offering tools that address every critical stage of content development. Its Topic Discovery feature helps generate content ideas, while the Keyword Explorer taps into Google’s search database to uncover high-potential keywords. The Keyword Planner takes things a step further by helping users cluster keywords and create detailed content briefs. If you’re looking to optimize website performance, this auditing tool offers insights to help enhance visibility in the search engine results and improve user experience. For other features—including reports for up to 500 keyword reports, 10 websites, and daily ranking updates—you need a paid plan, which starts at $41 per month when billed annually. Bing Webmaster Tools offers a breadth of SEO features, including backlink tracking, keyword research, and site audits.

seo tools

Keyword Research & Analysis

  • You can use Moz for link building, rank tracking, competitor analysis and keyword research.
  • Backlinks—links from other websites pointing to yours—are vital for off-page SEO.
  • Unlike cloud-based SEO platforms, Screaming Frog runs directly on your computer, allowing real-time access to crawl data as it’s collected.
  • The good news is that AI is starting to change that by fixing technical issues automatically.
  • If you’re tired of cloud tools that charge more as you scale or restrict the number of keywords you can track, this desktop workhorse delivers exceptional value.
  • Yoast SEO for WordPress is a plugin designed to help users optimize their websites for search engine visibility.

Otterly AI can also automatically track URLs mentioned in AI Overviews and responses generated by AI tools. If you want to see your organic traffic surge, this resource spreads your reach and revamps your SEO practices with fact-based insights. It’s proficient in comparing domains and their related keyword rankings, which can let you branch out to BHS Links competitors’ high-ranking keywords. Google Analytics 4 is a tried-and-true SEO tool that helps you track essential SEO data, like user behavior, site traffic, conversions, and so much more.

What are the benefits of using SEO tools?

Semrush’s solutions highlight many technical analytics, so you can keep up with your position on search engines. Their software involves 50+ tools to sharpen your SEO strategy, and they offer guidance in wielding keywords through content, blogs, and product pages. Users and SEO experts agree that Semrush is one of the most powerful and feature-rich SEO apps available today. Use Semrush for keyword research as well as for conducting in-depth audits of your website, creating and tracking PPC campaigns and improving your overall rankings in search engines. You can even manage listings, monitor reviews, and publish accurate location data across the web through Moz Local. SE Ranking is an all-in-one SEO platform that analyzes website health and performance keyword rankings and traffic.

If your main reason for looking for an alternative to Surfer SEO is its narrow focus and high price, SE Ranking deserves your attention. While Surfer excels at content optimization, it leaves you needing other tools for comprehensive SEO work. SE Ranking solves this problem by offering everything under one roof. See how your location appears on local search engines and directories, and how it can improve with Moz Local. An internal linking tool to help you weave a web of internal links on your website, boosting your SEO by making your site more navigable and interconnected.

seo tools

Its best paid feature is the Site Explorer, which analyzes backlinks and gathers in-depth research, making it a popular choice of SEO software. You can even use this feature to check if your page is showing up in AI Overviews. While it’s great to get freebies, investing in advanced tools can drive more revenue and qualified leads. These tools often don’t have a “free” plan for their software that you upgrade, so you have to invest in a plan outright (some platforms may offer a free trial to test out the product). Screaming Frog’s beauty is simulating how search engine bots crawl your site. It can show issues with broken links, duplicate content, metadata, redirects, and internal linking.